From Set to Social
We change when
& how audiences
form relationships
with films.
Helix integrates directly into filmmaking —
transforming real moments from production
into organic social storytelling.
Social CreatesAwareness— Not Commitment
Social platforms are built for discovery, not decision-making.
Attention is fragmented across feeds. CTAs are limited. Audience data lives inside platform black boxes. When posts stop circulating, momentum disappears completely.
"Without first-party capture, even successful social moments leave little behind."
Opening the Process
Helix turns the making of the film into part of the story — platform-native content designed to live naturally inside feeds.
Blocking the lake scene. The water was freezing, but the chemistry was warm.
"The best stories come from the most personal places."
Day 01 — Storyboard Review. Mapping out the emotional beats.
We turn the making of the film into part of the story — inviting audiences into moments they're rarely allowed to see.
"This isn't posting. It's relationship-building."
On Set — Full Crew. The magic happens when everyone's in sync.
Day 12. Jay reviewing the morning's footage. "That's the one."
Cast Chemistry — When the cameras aren't rolling, the bonds are forming.
Magic hour. Some scenes write themselves.
"It's about what happens after the worst thing happens, and how we keep going."
Setting up the bar scene. 47 extras, one perfect moment.
Total Reach
Where Interest BecomesCommitment
Helix Hubs pull audiences out of fragmented platforms into a single, owned destination.
"You can't build a relationship inside a feed."
Social platforms fragment attention. The Hub consolidates it into meaningful engagement you actually own.
Hub Performance
It's far easier to ask someone to buy a ticket when they've followed the journey — when they've been seeded and invested from production onward.
Fragmented Reach
Audience Journey
"The Hub gives audiences a next step beyond scrolling — supports meaningful actions over time."
Know Your Audience— Not Just Count Them
The Hub reveals who the audience is and what they care about — psychographics, engagement depth, creative resonance, and geographic concentration.
Deeper Engagement
vs passive viewing
Owned Data
first-party insights
Retention Rate
return visitors
Conversion Lift
to action
Values, interests, and emotional drivers that define your core audience segments.
How audiences move from passive viewers to active participants and advocates.
Which content types create the deepest emotional connection with your audience.
"Traditional marketing counts impressions. Helix captures intent, preference, and emotional investment — data that actually predicts ticket sales."
Built to WorkWith Everyone
Helix can be onboarded by producers, financiers, or distribution partners. While early integration unlocks the most organic participation, campaigns can launch at any phase.
Production
Day 1 → Wrap
Maximum organic participation. Real-time behind-the-scenes access creates authentic connection.
Post-Production
Wrap → Festival
Interviews, reflections, and the creative process revealed to build anticipation.
Release
Festival → Theatrical
Activation campaigns and strategic partnerships convert engagement to tickets.
"Early integration means authentic connection. Late integration means marketing."
No new line items required. Just earlier — or smarter — audience-building.
"The Hub creates natural surfaces for brand-aligned partnerships."
See the System
in Action
Helix is already live inside active film projects — aggregating social storytelling, capturing participation, and building audience assets before release.
See You When I See You.
"A story of loss, laughter, and the strange ways families find their way back."
View a Live Film Hub
See how audiences engage with real projects
Filmmaker Dashboard
12.8K
Total Viewers
+23%87
Hype Score
4:32
Avg. Time
+12%Top Sections
View Sample Audience Insights
Explore the data that drives decisions
Interactive Mechanisms
Tap values that resonate with you
Would you back this film?
Explore Interactive Mechanisms
Experience the participation tools firsthand
Build the Audience
Early
By the time the film is ready, the audience already exists.